Broker call script

Before you dial

• Load reference number written down
• Your CPM breakeven for this lane
• Your walk-away rate decided in advance
• A pen — you'll write the rate confirmation details

The opening (yours)

"Hi, this is [name] with [company], MC [######]. I'm calling on load [ref #], [origin city] to [destination city]. I've got a 26' straight truck with liftgate, empty and available [time]. What's the best rate you can do?"

Then stop talking. Silence is your friend. Let them anchor.

Rate objections

Them: "The rate posted is $900." You: "I appreciate that. My all-in on that lane is $1,100 with the deadhead. Where's your ceiling?"

Them: "That's the ceiling." You: "Then I have to pass on this one — appreciate your time. Keep me in mind for anything coming back my way."

Hang up. Do not chase. Brokers call back the truck they respect.

Before you accept

Confirm on the call:

• Rate: $______ all in
• Pickup: date, time window, appt # if needed
• Delivery: date, time window
• Weight, commodity, count
• Detention: how many free hours, then $/hr
• Fuel surcharge included? Y / N
• Lumper: paid by broker or reimbursed?
• Broker MC + credit score (check Truckstop before agreeing)

After you accept

• Rate confirmation emailed within 15 minutes
• Sign only after re-reading against your notes
• Send signed rate con back same call

Never do

• Never give your rate first
• Never book without a signed rate confirmation
• Never haul for a broker under 90/100 credit score without factoring