Direct-shipper cold-call script

Who you're calling

The transportation coordinator or logistics manager — not the receptionist, not "whoever handles shipping." Ask by title.

Call 1 — the intro (30 seconds)

"Hi, [name] please — I'm looking for whoever coordinates outbound shipping.

>

Great, hi [name], I'm [you] with [company]. We run a 26' liftgate truck out of [city] and I noticed you ship regionally — I'm not calling to sell you anything today, just wanted to see if you ever have overflow freight that doesn't fit your regular carrier's schedule.

>

If yes: perfect, can I email you our insurance certs and a lane sheet so we're on file when something comes up?

>

If no: totally understand. Mind if I check back in 30 days?"

Email 1 — same day

Subject: 26' liftgate out of [city] — for your files

Hi [name], as discussed. Attached: - Insurance certificates (all coverages current) - Our lane sheet (regional coverage map) - W-9 - Carrier packet

>

No pressure — just want to be on file. If anything urgent comes up outside your regular carrier's schedule, my direct line is [###].

>

Thanks, [You]

Call 2 — week 2

"Hi [name], [you] again from [company] — just checking in. Any overflow this week I can help with?"

Call 3 — week 3, ask for the trial

"[Name], if you ever want to try us out — even one lane, one week — I'm confident we'd earn a spot in your rotation. What would that look like?"

The trial

If they give you one lane, one week:

• Show up 15 minutes early every pickup
• Photo every delivery with timestamp
• Never call them with a problem — call with a solution
• After week 1, ask for two lanes

One direct shipper at $1,800/week beats three broker loads.